When it comes to Facebook Ads, creative is the key driver of performance. The right creative can stop the scroll, engage your audience, and drive conversions. But what types of creatives actually work? Here are 10 Facebook Ads with creative strategies that every brand should test to boost ad performance.
Press screenshots add credibility by showcasing third-party endorsements. They’re a step above a simple image or text overlay. Enhance them with stickers and animations, or convert them into GIFs or videos for added engagement.
Why It Works:
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- Leverages social proof and authority.
- Easy to produce with minimal design resources.
Pro Tip: Add stickers, text highlights, or animation to make these ads more eye-catching.
2. UGC Single Testimonial
User-generated content (UGC) testimonials that highlight a problem and offer a solution resonate well with audiences.
Why It Works:
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- Feels authentic and relatable.
- Using ‘I statements’ creates a personal connection.
Pro Tip: Partner with creators who can articulate a compelling problem-solution narrative.
3. Features Point-Out
Showcasing product features through close-ups with annotations is simple yet highly effective.
Why It Works:
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- Highlights key product benefits quickly.
- Visually appealing and easy to understand.
Pro Tip: Keep annotations clear and concise to avoid overwhelming the viewer.
4. Founder’s Story Ad
Founder-led ads build trust and convey the brand story effectively. High-end production is recommended for maximum impact.
Why It Works:
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- Adds a personal touch to your brand.
- High production value enhances credibility.
Pro Tip: Invest in quality production to make these ads stand out.
5. UGC Hook Compilation
Combine the most engaging segments of various UGC testimonials into a single, compelling ad.
Why It Works:
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- Maximizes engagement by showcasing multiple perspectives.
- Keeps viewers hooked with dynamic content.
Pro Tip: Use quick cuts and captions to maintain viewer interest.
6. Unboxing/Product-Focused UGC
Unboxing videos or product-focused UGC provides an authentic look at your product.
Why It Works:
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- Builds excitement and anticipation.
- Offers a detailed product view.
Pro Tip: Focus on product benefits and user experience.
7. Post-it Note Ad
Ads featuring handwritten notes, like post-it notes, feel personal and stand out in a digital feed.
Why It Works:
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- Creates a sense of authenticity.
- Stands out due to its simplicity.
Pro Tip: Use bright colors and legible handwriting for better visibility.
8. TikTok Response Ad
DD example (static): Autocruitment
Responding to comments in ad form is an effective way to address customer questions and objections.
Why It Works:
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- Feels interactive and engaging.
- Provides immediate answers to potential concerns.
Pro Tip: Use casual language, emojis, and capitalization for a conversational tone.
9. Before + After Ad
Before-and-after visuals, in split-screen format, showcase product efficacy dramatically.
Why It Works:
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- Highlights product benefits visually.
- Creates a strong impression.
Pro Tip: Experiment with both images and videos for varied impact.
10. Stepwise Ad / 3 Reasons Why
Breaking down your product or service into three steps or reasons is highly effective.
Why It Works:
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- Simplifies complex offerings.
- Increases hook and hold rates.
Pro Tip: Keep steps clear and visually distinct.
Final Thoughts
Testing these 10 creative strategies can help your brand find what resonates best with your audience. The most successful Facebook Ads are often the result of continuous testing and iteration. Start experimenting with these formats to drive better results from your Facebook Ads campaigns.
