As an intent-based ad targeting platform, Google has the potential to be an immense conversion driver—but only if you set up your campaign the right way.
Yes, you need to get your ad messaging and audience targeting right. But you also need the right ad setup and context to turn awareness into interest, and interest into new contacts in your database. These 8 tips can help you get there.
1. Take Advantage of Website Forms
Start your campaign by thinking about what it takes for your leads to convert. That means focusing your targeting on users most likely to fill out on your website, then building an experience they can only get by filling out that form—like researching full product details or booking an appointment. The more specific and beneficial, the more likely your Google Ads audience will be to give you their contact info.
