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A clinical trial patient recruitment company successfully acquired quality leads at a lower acquisition cost by leveraging broad audience targeting and engaging ad formats on Meta platforms, resulting in an +81% increase in leads compared to the previous period.
The client’s challenge was to boost quality lead volume for a Pediatric Migraine clinical trial while lowering the cost per lead. They were too reliant on quickly launching and pausing multiple interest audiences and using low-engaging static creatives, which hindered their ability to optimize performance effectively.
increase in leads compared to the previous period
reduction in cost per lead
increase in broad ad set investment period over period
of total investment on broad ad sets
We partnered with AutoCruitment, a leading clinical trial recruitment company, to enhance their media buying practices and drive more leads for a Pediatric Migraine study while improving overall profit margins. The key highlights of our approach and the resulting outcomes are as follows:
Strategic Shift to Broad Audiences:
We moved away from interest-based targeting, opting instead to leverage broad audiences. This shift allowed the creative to play a crucial role in targeting, reducing costs while maximizing reach and engagement.
Optimized Media Buying Practices:
We ensured that ad sets received adequate budgets, focusing particularly on broad audience ad sets. This approach was crucial in maximizing the efficiency of the ad spend and enhancing overall campaign performance.
Engaging Creative Development:
We developed creatives specifically designed to resonate with a broad audience, ensuring that the messaging was both compelling and relevant to potential clinical trial participants. This creative strategy played a significant role in improving conversion rates.
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