Reels-Ready Creative Strategy Drives Success for West Coast Fitness

West Coast Fitness, a franchisee of Orangetheory Fitness—a popular fitness brand known for its high-intensity interval training—sought to scale lead acquisition and improve cost efficiency. By testing 6.5X as many Reels-Ready creatives YoY (53 v 7), we were able to drive >6X more leads at a 41% lower cost per lead (Year-over-year, Apr. ’23 vs. Apr. ’24)

The Challenge

West Coast Fitness needed to scale lead volume while lowering the Cost Per Lead (CPL). They were looking for a more efficient strategy to meet aggressive growth targets.

Our Results

600%

increase in leads

41%

reduction in cost per lead

How We Did It

We partnered with AutoCruitment, a leading clinical trial recruitment company, to enhance their media buying practices and drive more leads for a Pediatric Migraine study while improving overall profit margins. The key highlights of our approach and the resulting outcomes are as follows:

Strategic Shift to Broad Audiences:
- We moved away from interest-based targeting, opting instead to leverage broad audiences. This shift allowed the creative to play a crucial role in targeting, reducing costs while maximizing reach and engagement.
Optimized Media Buying Practices:
- We ensured that ad sets received adequate budgets, focusing particularly on broad audience ad sets. This approach was crucial in maximizing the efficiency of the ad spend and enhancing overall campaign performance.
Engaging Creative Development:
- We developed creatives specifically designed to resonate with a broad audience, ensuring that the messaging was both compelling and relevant to potential clinical trial participants. This creative strategy played a significant role in improving conversion rates.

Ready To Take The Next Step?

Contact us today to schedule a consultation and gain insights from our extensive case studies. Let’s work together to elevate your online presence and drive meaningful growth. Don’t miss out on this opportunity – reach out now!