This complete guide equips financial service businesses with the tools and strategies to:

• Understand Incrementality: Gain a clear understanding of how incrementality works and why it’s a vital tool for maximizing your healthcare marketing ROI.
• Measure What Matters: Learn how to assess the true impact of your campaigns using advanced measurement techniques like A/B testing and holdout groups.
• Optimize Ad Spend: Discover how to allocate your budget toward initiatives that generate net-new patient engagements, improving your marketing efficiency.
• Design Better Campaigns: Build future campaigns with incrementality insights baked in.