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Shopify-Facebook
Ad Tracking Guide

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SHOPIFY’S FACEBOOK ADS TRACKING

INTEGRATION IS HURTING YOUR BUSINESS.

HERE’S HOW TO IMPROVE IT 

Our eBook will…

  • Explain why Shopify’s native Meta integration for measurement and optimization is broken
  • Showcase what an optimal integration looks like by highlighting a case study of the impact a best-in-class implementation can have on ad performance
  • Give three alternative ways to improve performance instead of utilizing the native Shopify integration
 
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After retooling and maximizing our CAPI integration, we immediately saw:

• CPM’s drop by 18%

• In-Platform CPA’s drop by 33% with a 5% increased investment

 • Overall CPA’s out of Facebook drop by 15%

These improvements in performance allowed our clients to have more faith in being able to scale Facebook again in a way that wasn’t possible since iOS 14 initially rolled out.
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Shopify-Facebook Ad Tracking Guide

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