Yardzen Case Study

Yardzen wanted to acquire more leads while keeping costs down and improving the quality of potential customers their ads reached. By implementing Meta custom event optimization via the Conversions API with Angler.AI, we accurately tracked website conversions from the ad campaign and assessed the performance of Reels’ creative assets. 

The Challenge

To acquire more leads while keeping costs down and improve the quality of potential customers their ads reached

Our Results

55%

improvement in lead conversion at the same cost per lead

24%

month-over-month decrease in cost per lead

92%

year-over-year increase in return on ad spend

How We Did It

We ensured that Yardzen’s content resonated with its intended audience.

  • Implemented Meta custom event optimization via the Conversions API with Angler.AI.
  • Accurately tracked website conversions driven by the ad campaign.
  • Assessed the performance of Reels creative assets.

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