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With over 1 billion active global users, TikTok is driving significant growth and opportunities for brands of all sizes across various industries. TikTok’s video-focused content enables

Attribution isn’t a new concept, but it’s a hot topic right now, especially in the Facebook advertising world. Let’s back up a quick second. We

Most people think of digital marketing and eCommerce as a young person’s game. For advertisers specifically looking to target older shoppers, that can be immensely

In eCommerce marketing, gaining awareness and attention is only part of the equation. Sustainably growing revenue over time means finding ways to translate that attention

There is no doubt the rapid changes to the ads ecosystem make it much harder to measure the true value of marketing. Fortunately, geo experiments

When Apple released its new iOS 14 mobile operating system last year, many predicted a comprehensive change in the advertising industry. And they were quickly proven right;