Plenty of advertisers think that 1-day click data is the holy grail of Facebook metrics, even if they relied on a more-lenient 1-day view and
This article was originally featured on MarketerHire Time and time again, we’ve had new clients coming to us stating that they want to keep their ad
Attribution can be messy. It’s difficult to know exactly what triggered a conversion, or how long someone knew about the brand before they finally decided
This article was originally featured on Social Media Examiner Have you ever wondered how much a single customer is actually worth to your business? Are you
Mobile already makes up just over half of all internet traffic, and this isn’t likely to change any time soon. It’s expected that by 2025, mobile traffic
This article was originally featured on Social Media Examiner The ability to deliver relevant ads at the right time can make or break your ad campaigns.
Return on ad spend (ROAS) is important; the higher your ROAS is, the more money you are making on your campaigns per customer. Campaigns with
Ads that feature user-generated content (UGC) in the form of reviews, images, and videos can drive high-conversions. This is a go-to industry best practice that plenty of
We originally wrote about the impact of iOS 14 on paid social here. While Facebook recently put out an article explaining Apple’s new iOS 14 policy will have
I may be in the minority, but I think most advertisers who want to diversify away from Facebook Ads are distracting themselves and wasting their
Advertisers that pride themselves on being performance-first marketers are all about the data. An analytics-heavy, data-focused approach is exceptional in marketing and advertising, and clear
Pixel-based measurement and optimization have been huge drivers of paid social conversions for the past decade, but that could be about to change in a
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