Video can be expensive for businesses to produce, necessitating scripting, casting, shooting, and editing. That being said, we know that video is well worth the
Return on ad spend (ROAS) is important; the higher your ROAS is, the more money you are making on your campaigns per customer. Campaigns with
Ads that feature user-generated content (UGC) in the form of reviews, images, and videos can drive high-conversions. This is a go-to industry best practice that plenty of
We originally wrote about the impact of iOS 14 on paid social here. While Facebook recently put out an article explaining Apple’s new iOS 14 policy will have
I may be in the minority, but I think most advertisers who want to diversify away from Facebook Ads are distracting themselves and wasting their
When most advertisers and agencies are creating paid social ad campaigns, they often start with their targeting criteria first and then come up with creatives
Does advertising to existing customers actually increase sales? As a test with a new client, we decided to shut off ads for half of their
Running ads but not seeing strong sales performance? While creative and targeting play an important role in driving people to your site, what happens after the
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