Mobile already makes up just over half of all internet traffic, and this isn’t likely to change any time soon. It’s expected that by 2025, mobile traffic
This article was originally featured on Social Media Examiner The ability to deliver relevant ads at the right time can make or break your ad campaigns.
Video can be expensive for businesses to produce, necessitating scripting, casting, shooting, and editing. That being said, we know that video is well worth the
Return on ad spend (ROAS) is important; the higher your ROAS is, the more money you are making on your campaigns per customer. Campaigns with
Ads that feature user-generated content (UGC) in the form of reviews, images, and videos can drive high-conversions. This is a go-to industry best practice that plenty of
We originally wrote about the impact of iOS 14 on paid social here. While Facebook recently put out an article explaining Apple’s new iOS 14 policy will have
Running ads but not seeing strong sales performance? While creative and targeting play an important role in driving people to your site, what happens after the
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