What is Media Mix Modeling and Why Your Brand Needs It
Media Mix Modeling: Maximizing Your Marketing ROI In today’s dynamic marketing landscape, understanding how various channels influence sales is crucial for making informed budget decisions. That’s where Media Mix Modeling (MMM) comes in. Also known as media mix optimization, MMM is a forecasting tool that leverages customer data and objective information about your product or […]
How to Improve Lead Quality on Meta
The below is an excerpt from our, ebook on how to drive high quality leads with Meta ads. At its core, Meta operates on a feedback loop that powers the effectiveness of your ads. It’s a continuous flow that captures information about how users interact with your ads, then feeds that information back into the […]
Web Forms vs Lead Forms for Meta Ads Explained
The below is an excerpt from our, ebook on how to drive high quality leads with Meta ads. Just as different audiences react positively to different creative, they also prefer different ways of becoming a lead. Some may prefer the convenience of providing their information without leaving Meta, while others like the more personalized experience on a […]
How to Build and Run Localized UGC Ads At Scale
If you’re a business with multiple locations advertising on Meta, you need to both build and run localized UGC ads at scale. While using the same ad for every market can work, relevant creative can impact a users action rate by as much as 50%! That means building a diversified range of user-generated content your […]
10 Creative Levers to Reach Incremental Audiences On Meta
When it comes to successful digital campaigns, it’s easy to fall into a trap: ostensibly, more narrowly targeted ads help you reach the right audience, making your ads more successful and driving more results. But in reality, the opposite tends to be the case. In fact, keeping your target broad and letting your creative do […]
6 Red Flags Your Agency Doesn’t Understand Meta Ads
In the evolving world of digital advertising, understanding how to effectively use Meta Ads (formerly Facebook Ads) is crucial for any marketing agency. However, many agencies still fall into common pitfalls that hinder ad performance and waste budget. Here are six red flags indicating your agency might not be fully grasping the nuances of Meta […]