6 Red Flags You Need Help with your Meta Lead Gen Ads
In the evolving world of digital advertising, understanding how to effectively use Meta Ads (formerly Facebook Ads) is crucial for any media buyer. However, many marketers still fall into common pitfalls that hinder ad performance and waste budget. Here are ten six flags indicating the person running your ads might not be fully grasping the […]
Meta’s Product Level Video: What Is It and How Do I Get Started?
Product Level Video (also known as Dynamic Media or PLV) is a solution that allows advertisers to upload video assets directly into their catalog at the product/SKU level. It’s basically the video version of catalog ads/dynamic product ads, which used to be for images only. By incorporating videos into your catalog Meta’s ad delivery system […]
8 Steps You Need to Take To Drive More Leads on Google
As an intent-based ad targeting platform, Google has the potential to be an immense conversion driver—but only if you set up your campaign the right way. Yes, you need to get your ad messaging and audience targeting right. But you also need the right ad setup and context to turn awareness into interest, and interest […]
15 TikTok Media Buying Red Flags to Look Out For
As a relatively new ad medium,TikTok has plenty of nuances that any media buying and setup strategy has to account for. While you’ll find plenty of similarities with more established networks like Meta, you’ll also come across some unique pieces that are important to keep in mind. Fortunately, you can still optimize your TikTok media […]
8 Proven Tactics To Drive Brand Awareness with Meta
Sometimes, the most effective goals are also the highest-level ones. You won’t get many users to buy your products if they don’t know about you enough to trust your product and brands. That’s why running Meta ad campaigns specifically to increase brand awarness can be so powerful. Use these 8 tips to build campaigns specifically […]
7 Key Creative Considerations for TikTok Ads
TikTok is growing rapidly, and advertisers are flocking to the platform as a result. Ad revenue increases are in the mid-double digits. But increased competition also means you can no longer just run some videos and hope for the best. Instead, you need great creative designed to capture your audience’s attention, and convert that attention […]