4 Reasons Your Meta and Google Ads Aren’t Incremental, and How You Can Prove It
If I shut off my Meta or Google ads tomorrow, would I still be generating conversions? A common challenge many advertisers face is running ads you think are driving success for your business, but are actually taking credit for sales that would have happened regardless of your marketing efforts. The problem, of course, is that […]
How to Test Creative on Meta Accounts with High Conversion Volume
Today, we’re taking a closer look at creative testing for Meta accounts, particularly those with a high conversion volume. From the outside, it looks daunting. But we’re going to break this down into easy-to-manage, actionable insights. (If you struggle to achieve 50 conversions per week, check out Effective Creative Testing Strategies for Low Conversion Meta […]
Effective Creative Testing Strategies for Low Conversion Meta Accounts
(If you easily achieve more than 50 conversions per week, check out How to Creative Test on Meta Accounts with High Conversion Volume instead) Effectively managing low conversion volume accounts on Meta platforms can be challenging, especially for direct-to-consumer businesses looking to grow. CMOs, performance marketers, and rapid-growth CEOs often struggle to fine-tune their ad strategies to […]
Demystifying the Meta Auction: How to Win More Ad Placements on Facebook and Instagram
Few digital marketing concepts are as mysterious and misunderstood as auction bidding. On Meta, which powers ad networks like Facebook and Instagram, you need to win a real-time, continuously running auction against other brands competing for eyeballs from the same audience. But how that happens is one of the best-kept secrets in the ad space. […]
11 Ways to Use Meta’s New Bid Multipliers
While Meta’s automation does an excellent job driving traffic towards users that have lower CPAs, sometimes you want to deliver ads to people who’s conversion might be more valuable than a standard sale. However, running ads towards higher value users without sacrificing the efficiency of consolidation can sometimes be difficult. Running lookalikes or separate targeted […]
5 Facebook Ad Bidding Strategies & How to Use Them
Bidding is sometimes treated like an afterthought when it comes to Facebook Ads, but it can actually have a significant impact on your campaign’s success. Small decisions like whether or not you want to implement cost or bid caps can affect your ad deliverability and the quality of the audiences you’re seeing and how much you’re paying. […]