Beauty Case Study

Our client is a beauty brand catering to women 45+

Success Story

Discover how our client successfully boosted sales of their foundation’s darker shades, specifically designed to meet the unique beauty needs of women of color. In this compelling case study, we delve into the strategies and initiatives implemented by our client that resulted in a significant increase in sales for this particular product line.

Our Results

3x

We tripled sales of darker shaded foundations at similar acquisition cost to best selling shades.

How We Did It

Our team developed a tailored and holistic marketing strategy to overcome the challenges faced by the client. Here’s an overview of the key components of our solution:

Recruited women of color to product UGC/creator shot content.
Had creators follow top performing scripts from general market creators.
Feature women of color on landing page to create continuity for potential customers.

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Beauty Case Study

Success Story

Our Results

3x

How We Did It

Ready To Take The Next Step?

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