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Blinded Health Insurance Case Study

Our client is a dedicated health insurance broker specializing in providing comprehensive coverage to low-income individuals and the elderly. Their mission is to ensure that this underserved population has access to affordable and quality healthcare services.

The Challenge

The client faced the challenge of reaching and enrolling low-income individuals and the elderly in suitable health insurance plans. They needed to effectively communicate the benefits of their specialized services, address the unique needs of this target demographic, and overcome barriers such as limited financial resources and limited digital literacy.

Our Results

68%

Reduction in cost per lead

11%

Increase in closing rate

How We Did It

Our team developed a tailored and holistic marketing strategy to overcome the challenges faced by the client. Here’s an overview of the key components of our solution:

  • Guided the reorganization of the clients CRM strategy to make it more robust for advertising purposes.
  • Leveraged newly created CRM segments to find high LTV prospects on Facebook and Instagram.
  • Rigorous creative testing to quickly understand the content pillars which resonated best with prospects.
  • Improved tracking capabilities to better attribute sales driven by Facebook.

Ready To Take The Next Step?

Contact us today to schedule a consultation and gain insights from our extensive case studies. Let’s work together to elevate your online presence and drive meaningful growth. Don’t miss out on this opportunity – reach out now!

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