TikTok’s Smart Performance Campaign and Meta’s Advantage+ shopping campaigns are similar in that they both use machine learning to optimize ad delivery and targeting to
Tools like Meta’s Advantage+ Shopping (ASC) have convinced a lot of people that advertising on Facebook and Instagram is easier than ever. But machine-powered and
Are you falling into the trap of “leading the witness” in your post-purchase surveys? Post-purchase surveys like Fairing and KnoCommerce can be an excellent resource to understand why people
Your paid social performance was great two weeks ago, but has recently started to tank. Here’s how to quickly identify the issue(s) and get back
If you’ve heard it once, you’ve heard it everywhere: video ads are the future of digital marketing. And it’s true, their storytelling capacity is nearly
Videos can be expensive and complex to create. But they’ve also proven to be the most effective visual on most social media platforms. The stats
This is an excerpt from our ebook, “How to Win International Markets with Meta Ads.” Identifying the right audience is an important part of the
This is an excerpt from our ebook, “How to Drive Omnichannel Sales on Meta.” Finding success with Meta ads can be difficult if you’re trying
This is an excerpt from our ebook, “How to Win International Markets with Meta Ads.” International expansion, regardless of how significant its benefits might be,
This is an excerpt from our ebook, “How to Drive Omnichannel Sales on Meta.” Whether your selling on a marketplace like Amazon or just got
This is an excerpt from our ebook, “How to Win International Markets with Meta Ads.” Preparing your business and online store for online audiences is
TikTok’s Smart Performance Campaign and Meta’s Advantage+ shopping campaigns are similar in that they both use machine learning to optimize ad delivery and targeting to
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