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Digital Marketing Attribution and Measurement Roadmap

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After iOS 14, Measurement and Attribution Have Become Significantly More Difficult...

  We layout a roadmap of all the measurement and attribution tools direct response advertisers should use to better understand their media’s impact.

Our eBook will…

  • Explore the importance of last-click attribution and post-purchase survey tools.   
  • Showcase the types of multi-touch attribution (MTA) and omni-channel attribution tools. 
  • Explain Media Mix Modeling (MMM) and recommend the best tools for forecasting questions. 
  • Chart the differences of Attribution, MMM and Conversion Lift.    
  • Discuss split testing for channel specific attribution and measurement
 
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Media Mix Modeling Tools can save you up to 64% in CPA on average!

(Source: Facebook, “Unlock Business Growth with Incrementality Measurement,” 2018)

These improvements in performance allowed our clients to have more faith in being able to scale Facebook again in a way that wasn’t possible since iOS 14 initially rolled out.

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Digital Marketing Attribution And Measurement Roadmap

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