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Everything you need to know about paid social performance marketing.
Using GeoLift to Measure Incrementality
There is no doubt the rapid changes to the ads ecosystem make it much harder to measure the true value of marketing. Fortunately, geo experiments...
How to Mitigate the Impact of iOS 14 on First-Party Data and Acquire More Data at Scale
When Apple released its new iOS 14 mobile operating system last year, many predicted a comprehensive change in the advertising industry. And they...
Facebook Manual Bidding vs Auto Bidding: What’s the difference and what most people get wrong about these strategies.
There are many debates when it comes to Facebook bidding. Should you use manual bidding or the lowest cost? What is the difference? And, most...
What to Know About Facebook Catalog Ads After iOS 14.6
Facebook’s Dynamic Catalog Ads have long been a much-loved and regularly-used tool for advertisers on the platform, especially in the eCommerce...
6 Facebook Ad Bidding Strategies & What You Need to Know for iOS 14.5
Bidding is sometimes treated like an afterthought when it comes to Facebook Ads, but it can actually have a significant impact on your campaign’s...
Don’t Panic: How to Navigate iOS 14.6 Changes in Facebook Marketing
As digital advertisers, the reality is that we are all at the mercy of the larger technology landscape. Apple is one of the organizations whose...