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Everything you need to know about paid social performance marketing.
How to Measure & Optimize For Facebook Offline Conversions
The ability to track real, measurable results from your Facebook Ads is essential. It ensures that your campaigns are profitable and can help you...
How Apple’s ATT Framework and the iOS 14 Changes Are Impacting Advertisers & Paid Social Platforms
There’s been a lot of buzz around Apple’s AppTracking Transparency (ATT) framework recently, and some businesses are asking if it will really impact...
Why 1-Day Click Data Can Mislead Advertisers (& What This Means For iOS 14)
Plenty of advertisers think that 1-day click data is the holy grail of Facebook metrics, even if they relied on a more-lenient 1-day view and 28-day...
How to Calculate ROAS Goals For Your Business & Assess Profitability of Paid Social Ads (& The Pricing Test You Need to See)
This article was originally featured on MarketerHire Time and time again, we’ve had new clients coming to us stating that they want to keep their ad...
How to Create Post-Purchase Surveys to Better Measure Attribution
Attribution can be messy. It’s difficult to know exactly what triggered a conversion, or how long someone knew about the brand before they finally...
The 7 Mobile Website Experience Considerations You Shouldn’t Ignore
Mobile already makes up just over half of all internet traffic, and this isn’t likely to change any time soon. It’s expected that by 2025, mobile...