OUR Blog
Everything you need to know about paid social performance marketing.
Is Media Diversification Overrated? When You Should & Shouldn’t Expand Outside of the Facebook Ad Platform
I may be in the minority, but I think most advertisers who want to diversify away from Facebook Ads are distracting themselves and wasting their...
Why Paid Social Creatives Impact Targeting (& Not the Other Way Around)
When most advertisers and agencies are creating paid social ad campaigns, they often start with their targeting criteria first and then come up with...
Zero to Sixty: How to Scale Facebook Ad Spend From $1k to $5K a Day
Starting and growing a fledgling business is anything but easy, and once you’ve reached a strong foundation and are ready to grow, it only makes...
3 Ways Performance Marketers Can Measure Brand Awareness Metrics & Why It Matters
Advertisers that pride themselves on being performance-first marketers are all about the data. An analytics-heavy, data-focused approach is...
iOS 14 for Advertisers: How It’s Changing Paid Social Tracking and Optimization (& How to Adapt)
Pixel-based measurement and optimization have been huge drivers of paid social conversions for the past decade, but that could be about to change in...
You’re Spending Too Much Money Advertising To Existing Customers
Does advertising to existing customers actually increase sales? As a test with a new client, we decided to shut off ads for half of their existing...