Measurement and attribution are two of the most important components of digital marketing. Without measurement, you can't determine how well your...
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Everything you need to know about paid social performance marketing.
Attribution Tools: Do You Need Them in a Post-ATT Advertising World?
Attribution isn't a new concept, but it's a hot topic right now, especially in the Facebook advertising world. Let's back up a quick second. We know...
The 8 Biggest Digital Ad Trends for Reaching Older Demographics
Most people think of digital marketing and eCommerce as a young person's game. For advertisers specifically looking to target older shoppers, that...
The Impact of TikTok Enabling 1st and 3rd Party Cookies for Ads
With over 1 billion active global users, TikTok is driving significant growth and opportunities for brands of all sizes across various industries....
5 Ways to Repackage Your On-Page Payment Options and Incentivize Higher Average Order Values
In eCommerce marketing, gaining awareness and attention is only part of the equation. Sustainably growing revenue over time means finding ways to...
5 Steps for Higher AOV Brands to Improve Facebook Performance After iOS 14
Make no mistake: the App Tracking Transparency update in iOS 14 has made a major impact on Facebook advertisers across industries and spend levels....