This article was originally featured on Social Media Examiner Have you ever wondered how much a single customer is actually worth to your business?...
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10 Tactics to Drive More Sales Using Facebook’s Dynamic Product Ads
This article was originally featured on Social Media Examiner The ability to deliver relevant ads at the right time can make or break your ad...
How To Create A Winning Testing Framework For Facebook Video Ads
Video can be expensive for businesses to produce, necessitating scripting, casting, shooting, and editing. That being said, we know that video is...
It’s Not About the Highest ROAS: The Strength of Facebook is Acquisition at Scale
Return on ad spend (ROAS) is important; the higher your ROAS is, the more money you are making on your campaigns per customer. Campaigns with high...
How to Build a Strategic Storytelling Framework to Get Great UGC Ads
Ads that feature user-generated content (UGC) in the form of reviews, images, and videos can drive high-conversions. This is a go-to industry best...
iOS 14 For Advertisers: How It’s Going To Impact Your Ads And Why You Should Be Concerned
We originally wrote about the impact of iOS 14 on paid social here. While Facebook recently put out an article explaining Apple’s new iOS 14 policy...