Wren + Glory

We strategically implemented value-based international lookalike audiences on Facebook to tap into new markets and increase their global sales. The key highlights of our approach and the resulting outcomes are as follows:

• We conducted market research and analysis to identify potential markets outside of the United States with high growth potential and compatibility with their brand.
• We created value-based international lookalike audiences based on the characteristics and behaviors of their existing customer base, ensuring a strong match with their target audience in the selected international markets.
• We developed localized ad campaigns, considering cultural nuances, language preferences, and regional fashion trends to resonate with the target markets. This personalized approach helped to build brand awareness and establish a connection with potential customers.
• We continuously monitored and optimized their ad campaigns based on performance data, engagement metrics, and conversion rates. This iterative process allowed them to refine their targeting strategies and improve the effectiveness of their campaigns over time.