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Yardzen wanted to acquire more leads while keeping costs down and improving the quality of potential customers their ads reached. By implementing Meta custom event optimization via the Conversions API with Angler.AI, we accurately tracked website conversions from the ad campaign and assessed the performance of Reels’ creative assets.
To acquire more leads while keeping costs down and improve the quality of potential customers their ads reached
improvement in lead conversion at the same cost per lead
month-over-month decrease in cost per lead
year-over-year increase in return on ad spend
We ensured that Yardzen’s content resonated with its intended audience.
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