The Full Ad Matters While the first 5 seconds are critical, don’t just ignore the rest of the body of your ad. Unless you’re talking
In the fast-paced world of digital marketing, the temptation to react swiftly to daily ad performance can be overwhelming. While it’s natural to want immediate
https://disruptivedigital.agency/wp-content/uploads/2025/03/Sample-Ad_V5-1.mp4 The First 5 Seconds of Any Ad Matter Most Advertising legend David Ogilvy said you should spend 80% of your time on an ad’s
Google Ads Performance Max can be overwhelming for beginners, but with the right strategy and insights, you can avoid common pitfalls. I’ve put together this
What is Demand Gen? Google’s Demand Gen is a new campaign type within Google Ads designed to generate demand for products or services, potentially replacing
When it comes to Facebook Ads, creative is the key driver of performance. The right creative can stop the scroll, engage your audience, and drive
FREE GUIDE The Complete Guide to Incrementality Buying on Meta and Google Your path to success begins with the Meta Account Report Card, your key
In performance marketing, a great creative and targeting approach is just the beginning—in fact what happens after you win the ad click matters just as
TikTok’s Smart Performance Campaign and Meta’s Advantage+ shopping campaigns are similar in that they both use machine learning to optimize ad delivery and targeting to
Your paid social performance was great two weeks ago, but has recently started to tank. Here’s how to quickly identify the issue(s) and get back
If you’ve heard it once, you’ve heard it everywhere: video ads are the future of digital marketing. And it’s true, their storytelling capacity is nearly
It’s common knowledge that User Generated Content developed for social ads has the potential to deliver fantastic results for businesses. However when working with content
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