In the ever-evolving world of B2B marketing, traditional linear funnels are increasingly ineffective. Business buyers no longer follow a predictable path from awareness to conversion;
Media Mix Modeling: Maximizing Your Marketing ROI In today’s dynamic marketing landscape, understanding how various channels influence sales is crucial for making informed budget decisions.
The below is an excerpt from our, ebook on how to drive high quality leads with Meta ads. At its core, Meta operates on a
The below is an excerpt from our, ebook on how to drive high quality leads with Meta ads. Just as different audiences react positively to different creative,
If you’re a business with multiple locations advertising on Meta, you need to both build and run localized UGC ads at scale. While using the
When it comes to successful digital campaigns, it’s easy to fall into a trap: ostensibly, more narrowly targeted ads help you reach the right audience,
FREE GUIDE The Complete Guide to Incrementality Buying on Meta and Google Your path to success begins with the Meta Account Report Card, your key
In performance marketing, a great creative and targeting approach is just the beginning—in fact what happens after you win the ad click matters just as
TikTok’s Smart Performance Campaign and Meta’s Advantage+ shopping campaigns are similar in that they both use machine learning to optimize ad delivery and targeting to
Your paid social performance was great two weeks ago, but has recently started to tank. Here’s how to quickly identify the issue(s) and get back
If you’ve heard it once, you’ve heard it everywhere: video ads are the future of digital marketing. And it’s true, their storytelling capacity is nearly
It’s common knowledge that User Generated Content developed for social ads has the potential to deliver fantastic results for businesses. However when working with content
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