In today’s digital landscape, it’s not enough to simply run ads and hope for the best. With rising CPMs, increasing competition, and audiences that are
In a world of rising CPMs and shrinking margins, growth marketing has entered a new era. Gone are the days of blindly scaling ad spend
Why You Need a Third Growth Engine Meta and Google have been the twin engines of digital growth for over a decade. But let’s be
In today’s pay-to-play digital landscape, running Meta and Google Ads in silos is a guaranteed way to leave money on the table. Yes, both platforms
Let’s be real—most businesses waste money on Meta ads. They launch a campaign, see some clicks, maybe a couple of sales, and then crank up
The Full Ad Matters While the first 5 seconds are critical, don’t just ignore the rest of the body of your ad. Unless you’re talking
FREE GUIDE The Complete Guide to Incrementality Buying on Meta and Google Your path to success begins with the Meta Account Report Card, your key
In performance marketing, a great creative and targeting approach is just the beginning—in fact what happens after you win the ad click matters just as
TikTok’s Smart Performance Campaign and Meta’s Advantage+ shopping campaigns are similar in that they both use machine learning to optimize ad delivery and targeting to
Your paid social performance was great two weeks ago, but has recently started to tank. Here’s how to quickly identify the issue(s) and get back
If you’ve heard it once, you’ve heard it everywhere: video ads are the future of digital marketing. And it’s true, their storytelling capacity is nearly
It’s common knowledge that User Generated Content developed for social ads has the potential to deliver fantastic results for businesses. However when working with content
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