Product Level Video (also known as Dynamic Media or PLV) is a solution that allows advertisers to upload video assets directly into their catalog at
As an intent-based ad targeting platform, Google has the potential to be an immense conversion driver—but only if you set up your campaign the right
As a relatively new ad medium,TikTok has plenty of nuances that any media buying and setup strategy has to account for. While you’ll find plenty
Sometimes, the most effective goals are also the highest-level ones. You won’t get many users to buy your products if they don’t know about you
TikTok is growing rapidly, and advertisers are flocking to the platform as a result. Ad revenue increases are in the mid-double digits. But increased competition
Depending on your business model, driving leads is one of the most important outcomes to strive for in your digital campagins. But of course, and
FREE GUIDE The Complete Guide to Incrementality Buying on Meta and Google Your path to success begins with the Meta Account Report Card, your key
In performance marketing, a great creative and targeting approach is just the beginning—in fact what happens after you win the ad click matters just as
TikTok’s Smart Performance Campaign and Meta’s Advantage+ shopping campaigns are similar in that they both use machine learning to optimize ad delivery and targeting to
Your paid social performance was great two weeks ago, but has recently started to tank. Here’s how to quickly identify the issue(s) and get back
If you’ve heard it once, you’ve heard it everywhere: video ads are the future of digital marketing. And it’s true, their storytelling capacity is nearly
It’s common knowledge that User Generated Content developed for social ads has the potential to deliver fantastic results for businesses. However when working with content
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