Creative testing is a necessary part of digital advertising that involves evaluating different ad creatives to identify top-performing content. This process is indispensable for enhancing
Product Level Video (also known as Dynamic Media or PLV) is a solution that allows advertisers to upload video assets directly into their catalog at
As an intent-based ad targeting platform, Google has the potential to be an immense conversion driver—but only if you set up your campaign the right
As a relatively new ad medium,TikTok has plenty of nuances that any media buying and setup strategy has to account for. While you’ll find plenty
Sometimes, the most effective goals are also the highest-level ones. You won’t get many users to buy your products if they don’t know about you
TikTok is growing rapidly, and advertisers are flocking to the platform as a result. Ad revenue increases are in the mid-double digits. But increased competition
This is part 1 of a 2 part series, which examines how important it is for advertisers to align their Facebook media strategy to the
In eCommerce marketing, gaining awareness and attention is only part of the equation. Sustainably growing revenue over time means finding ways to translate that attention
The ability to track real, measurable results from your Facebook Ads is essential. It ensures that your campaigns are profitable and can help you optimize
Mobile already makes up just over half of all internet traffic, and this isn’t likely to change any time soon. It’s expected that by 2025, mobile traffic
This article was originally featured on Social Media Examiner The ability to deliver relevant ads at the right time can make or break your ad campaigns.
When most advertisers and agencies are creating paid social ad campaigns, they often start with their targeting criteria first and then come up with creatives
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