Plenty of advertisers think that 1-day click data is the holy grail of Facebook metrics, even if they relied on a more-lenient 1-day view and
This article was originally featured on MarketerHire Time and time again, we’ve had new clients coming to us stating that they want to keep their ad
Attribution can be messy. It’s difficult to know exactly what triggered a conversion, or how long someone knew about the brand before they finally decided
This article was originally featured on Social Media Examiner Have you ever wondered how much a single customer is actually worth to your business? Are you
Mobile already makes up just over half of all internet traffic, and this isn’t likely to change any time soon. It’s expected that by 2025, mobile traffic
This article was originally featured on Social Media Examiner The ability to deliver relevant ads at the right time can make or break your ad campaigns.
When Apple released its new iOS 14 mobile operating system last year, many predicted a comprehensive change in the advertising industry. And they were quickly proven right;
Facebook’s Dynamic Catalog Ads have long been a much-loved and regularly-used tool for advertisers on the platform, especially in the eCommerce industry. The ability to
As digital advertisers, the reality is that we are all at the mercy of the larger technology landscape. Apple is one of the organizations whose
The ability to track real, measurable results from your Facebook Ads is essential. It ensures that your campaigns are profitable and can help you optimize
There’s been a lot of buzz around Apple’s AppTracking Transparency (ATT) framework recently, and some businesses are asking if it will really impact them. It’s clear and
Plenty of advertisers think that 1-day click data is the holy grail of Facebook metrics, even if they relied on a more-lenient 1-day view and
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