Video can be expensive for businesses to produce, necessitating scripting, casting, shooting, and editing. That being said, we know that video is well worth the
Return on ad spend (ROAS) is important; the higher your ROAS is, the more money you are making on your campaigns per customer. Campaigns with
Ads that feature user-generated content (UGC) in the form of reviews, images, and videos can drive high-conversions. This is a go-to industry best practice that plenty of
We originally wrote about the impact of iOS 14 on paid social here. While Facebook recently put out an article explaining Apple’s new iOS 14 policy will have
I may be in the minority, but I think most advertisers who want to diversify away from Facebook Ads are distracting themselves and wasting their
When most advertisers and agencies are creating paid social ad campaigns, they often start with their targeting criteria first and then come up with creatives
This article was originally featured on MarketerHire Time and time again, we’ve had new clients coming to us stating that they want to keep their ad
Attribution can be messy. It’s difficult to know exactly what triggered a conversion, or how long someone knew about the brand before they finally decided
This article was originally featured on Social Media Examiner Have you ever wondered how much a single customer is actually worth to your business? Are you
Mobile already makes up just over half of all internet traffic, and this isn’t likely to change any time soon. It’s expected that by 2025, mobile traffic
This article was originally featured on Social Media Examiner The ability to deliver relevant ads at the right time can make or break your ad campaigns.
Video can be expensive for businesses to produce, necessitating scripting, casting, shooting, and editing. That being said, we know that video is well worth the
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