Starting and growing a fledgling business is anything but easy, and once you’ve reached a strong foundation and are ready to grow, it only makes
Advertisers that pride themselves on being performance-first marketers are all about the data. An analytics-heavy, data-focused approach is exceptional in marketing and advertising, and clear
Pixel-based measurement and optimization have been huge drivers of paid social conversions for the past decade, but that could be about to change in a
Does advertising to existing customers actually increase sales? As a test with a new client, we decided to shut off ads for half of their
Running ads but not seeing strong sales performance? While creative and targeting play an important role in driving people to your site, what happens after the
Return on ad spend (ROAS) is important; the higher your ROAS is, the more money you are making on your campaigns per customer. Campaigns with
Ads that feature user-generated content (UGC) in the form of reviews, images, and videos can drive high-conversions. This is a go-to industry best practice that plenty of
We originally wrote about the impact of iOS 14 on paid social here. While Facebook recently put out an article explaining Apple’s new iOS 14 policy will have
I may be in the minority, but I think most advertisers who want to diversify away from Facebook Ads are distracting themselves and wasting their
When most advertisers and agencies are creating paid social ad campaigns, they often start with their targeting criteria first and then come up with creatives
Starting and growing a fledgling business is anything but easy, and once you’ve reached a strong foundation and are ready to grow, it only makes
Download the FREE eBook guide and create killer UGC Ads!
Subscribe for updates on the latest news and best practices in performance marketing!
