This is part 1 of a 2 part series, which examines how important it is for advertisers to align their Facebook media strategy to the
Marketers are constantly troubled about breaking through the ever-dynamic and stiffly competitive Facebook ad environment. It doesn’t help that costs are rising, and reaching new
With over 1 billion active global users, TikTok is driving significant growth and opportunities for brands of all sizes across various industries. TikTok’s video-focused content enables
Attribution isn’t a new concept, but it’s a hot topic right now, especially in the Facebook advertising world. Let’s back up a quick second. We
Most people think of digital marketing and eCommerce as a young person’s game. For advertisers specifically looking to target older shoppers, that can be immensely
In eCommerce marketing, gaining awareness and attention is only part of the equation. Sustainably growing revenue over time means finding ways to translate that attention
Are you falling into the trap of “leading the witness” in your post-purchase surveys? Post-purchase surveys like Fairing and KnoCommerce can be an excellent resource to understand why people
Your paid social performance was great two weeks ago, but has recently started to tank. Here’s how to quickly identify the issue(s) and get back
If you’ve heard it once, you’ve heard it everywhere: video ads are the future of digital marketing. And it’s true, their storytelling capacity is nearly
Videos can be expensive and complex to create. But they’ve also proven to be the most effective visual on most social media platforms. The stats
There are many debates when it comes to Facebook bidding. Should you use manual bidding or the highest volume (formerly lowest cost)? What is the
It’s common knowledge that User Generated Content developed for social ads has the potential to deliver fantastic results for businesses. However when working with content
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