Your paid social performance was great two weeks ago, but has recently started to tank. Here’s how to quickly identify the issue(s) and get back
Video gets most of the attention right now, and for good reason. It tells stories, shows transformations, and builds trust quickly. But static images are
Videos can be expensive and complex to create. But they’ve also proven to be the most effective visual on most social media platforms. The stats
There are many debates when it comes to Facebook bidding. Should you use manual bidding or the highest volume (formerly lowest cost)? What is the
It’s common knowledge that User Generated Content developed for social ads has the potential to deliver fantastic results for businesses. However when working with content
Designed for both eCommerce and direct-to-consumer advertisers, Meta’s Advantage+ Shopping Campaigns (ASC) is a more automated process designed to dynamically target relevant audiences and test multiple creatives
Editor’s Note: This post was originally posted on April 6th 2022 to reflect the challenges higher AOV brands faced after iOS 14. It has recently
Few digital marketing concepts are as mysterious and misunderstood as auction bidding. On Meta, which powers ad networks like Facebook and Instagram, you need to
Although iOS 14 has significantly impacted many advertisers’ ability to understand an ad campaign’s efficacy in driving conversions, macro-level industry changes have been hurting performance
This is an excerpt from our ebook, “How to Win International Markets with Meta Ads.” By definition, companies that limit their audience to their home
This is an excerpt from our ebook, “How to Drive Omnichannel Sales on Meta.” When running DTC ads or performance focused ads on Meta, it
This is an excerpt from our ebook, “How to Win International Markets with Meta Ads.” Identifying the right audience is an important part of the
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