Product Level Video (also known as Dynamic Media or PLV) is a solution that allows advertisers to upload video assets directly into their catalog at
As an intent-based ad targeting platform, Google has the potential to be an immense conversion driver—but only if you set up your campaign the right
As a relatively new ad medium,TikTok has plenty of nuances that any media buying and setup strategy has to account for. While you’ll find plenty
Sometimes, the most effective goals are also the highest-level ones. You won’t get many users to buy your products if they don’t know about you
TikTok is growing rapidly, and advertisers are flocking to the platform as a result. Ad revenue increases are in the mid-double digits. But increased competition
Depending on your business model, driving leads is one of the most important outcomes to strive for in your digital campagins. But of course, and
This article was originally featured on MarketerHire Time and time again, we’ve had new clients coming to us stating that they want to keep their ad
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