Your paid social performance was great two weeks ago, but has recently started to tank. Here’s how to quickly identify the issue(s) and get back
Video gets most of the attention right now, and for good reason. It tells stories, shows transformations, and builds trust quickly. But static images are
Videos can be expensive and complex to create. But they’ve also proven to be the most effective visual on most social media platforms. The stats
There are many debates when it comes to Facebook bidding. Should you use manual bidding or the highest volume (formerly lowest cost)? What is the
It’s common knowledge that User Generated Content developed for social ads has the potential to deliver fantastic results for businesses. However when working with content
Designed for both eCommerce and direct-to-consumer advertisers, Meta’s Advantage+ Shopping Campaigns (ASC) is a more automated process designed to dynamically target relevant audiences and test multiple creatives
There is no doubt the rapid changes to the ads ecosystem make it much harder to measure the true value of marketing. Fortunately, geo experiments
When Apple released its new iOS 14 mobile operating system last year, many predicted a comprehensive change in the advertising industry. And they were quickly proven right;
Facebook’s Dynamic Catalog Ads have long been a much-loved and regularly-used tool for advertisers on the platform, especially in the eCommerce industry. The ability to
As digital advertisers, the reality is that we are all at the mercy of the larger technology landscape. Apple is one of the organizations whose
There’s been a lot of buzz around Apple’s AppTracking Transparency (ATT) framework recently, and some businesses are asking if it will really impact them. It’s clear and
Plenty of advertisers think that 1-day click data is the holy grail of Facebook metrics, even if they relied on a more-lenient 1-day view and
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