Most people think of digital marketing and eCommerce as a young person’s game. For advertisers specifically looking to target older shoppers, that can be immensely
In eCommerce marketing, gaining awareness and attention is only part of the equation. Sustainably growing revenue over time means finding ways to translate that attention
There is no doubt the rapid changes to the ads ecosystem make it much harder to measure the true value of marketing. Fortunately, geo experiments
When Apple released its new iOS 14 mobile operating system last year, many predicted a comprehensive change in the advertising industry. And they were quickly proven right;
Facebook’s Dynamic Catalog Ads have long been a much-loved and regularly-used tool for advertisers on the platform, especially in the eCommerce industry. The ability to
As digital advertisers, the reality is that we are all at the mercy of the larger technology landscape. Apple is one of the organizations whose
This is an excerpt from our ebook, “How to Win International Markets with Meta Ads.” Preparing your business and online store for online audiences is
TikTok’s Smart Performance Campaign and Meta’s Advantage+ shopping campaigns are similar in that they both use machine learning to optimize ad delivery and targeting to
Tools like Meta’s Advantage+ Shopping (ASC) have convinced a lot of people that advertising on Facebook and Instagram is easier than ever. But machine-powered and
Are you falling into the trap of “leading the witness” in your post-purchase surveys? Post-purchase surveys like Fairing and KnoCommerce can be an excellent resource to understand why people
Your paid social performance was great two weeks ago, but has recently started to tank. Here’s how to quickly identify the issue(s) and get back
Video gets most of the attention right now, and for good reason. It tells stories, shows transformations, and builds trust quickly. But static images are
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