Plenty of advertisers think that 1-day click data is the holy grail of Facebook metrics, even if they relied on a more-lenient 1-day view and
This article was originally featured on MarketerHire Time and time again, we’ve had new clients coming to us stating that they want to keep their ad
Attribution can be messy. It’s difficult to know exactly what triggered a conversion, or how long someone knew about the brand before they finally decided
This article was originally featured on Social Media Examiner Have you ever wondered how much a single customer is actually worth to your business? Are you
Mobile already makes up just over half of all internet traffic, and this isn’t likely to change any time soon. It’s expected that by 2025, mobile traffic
This article was originally featured on Social Media Examiner The ability to deliver relevant ads at the right time can make or break your ad campaigns.
Designed for both eCommerce and direct-to-consumer advertisers, Meta’s Advantage+ Shopping Campaigns (ASC) is a more automated process designed to dynamically target relevant audiences and test multiple creatives
This is part 1 of a 2 part series, which examines how important it is for advertisers to align their Facebook media strategy to the
Marketers are constantly troubled about breaking through the ever-dynamic and stiffly competitive Facebook ad environment. It doesn’t help that costs are rising, and reaching new
With over 1 billion active global users, TikTok is driving significant growth and opportunities for brands of all sizes across various industries. TikTok’s video-focused content enables
Attribution isn’t a new concept, but it’s a hot topic right now, especially in the Facebook advertising world. Let’s back up a quick second. We
Most people think of digital marketing and eCommerce as a young person’s game. For advertisers specifically looking to target older shoppers, that can be immensely
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