Video can be expensive for businesses to produce, necessitating scripting, casting, shooting, and editing. That being said, we know that video is well worth the
Return on ad spend (ROAS) is important; the higher your ROAS is, the more money you are making on your campaigns per customer. Campaigns with
Ads that feature user-generated content (UGC) in the form of reviews, images, and videos can drive high-conversions. This is a go-to industry best practice that plenty of
We originally wrote about the impact of iOS 14 on paid social here. While Facebook recently put out an article explaining Apple’s new iOS 14 policy will have
I may be in the minority, but I think most advertisers who want to diversify away from Facebook Ads are distracting themselves and wasting their
When most advertisers and agencies are creating paid social ad campaigns, they often start with their targeting criteria first and then come up with creatives
In eCommerce marketing, gaining awareness and attention is only part of the equation. Sustainably growing revenue over time means finding ways to translate that attention
There is no doubt the rapid changes to the ads ecosystem make it much harder to measure the true value of marketing. Fortunately, geo experiments
When Apple released its new iOS 14 mobile operating system last year, many predicted a comprehensive change in the advertising industry. And they were quickly proven right;
Facebook’s Dynamic Catalog Ads have long been a much-loved and regularly-used tool for advertisers on the platform, especially in the eCommerce industry. The ability to
As digital advertisers, the reality is that we are all at the mercy of the larger technology landscape. Apple is one of the organizations whose
The ability to track real, measurable results from your Facebook Ads is essential. It ensures that your campaigns are profitable and can help you optimize
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