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Advertisers that pride themselves on being performance-first marketers are all about the data. An analytics-heavy, data-focused approach is exceptional in marketing and advertising, and clear
Pixel-based measurement and optimization have been huge drivers of paid social conversions for the past decade, but that could be about to change in a
Does advertising to existing clients actually grow revenue for health and wellness brands? We recently ran a controlled test with a new wellness client. We
Running ads but not seeing strong sales performance? While creative and targeting play an important role in driving people to your site, what happens after the
There’s been a lot of buzz around Apple’s AppTracking Transparency (ATT) framework recently, and some businesses are asking if it will really impact them. It’s clear and
Plenty of advertisers think that 1-day click data is the holy grail of Facebook metrics, even if they relied on a more-lenient 1-day view and
This article was originally featured on MarketerHire Time and time again, we’ve had new clients coming to us stating that they want to keep their ad
Attribution can be messy. It’s difficult to know exactly what triggered a conversion, or how long someone knew about the brand before they finally decided
This article was originally featured on Social Media Examiner Have you ever wondered how much a single customer is actually worth to your business? Are you
Mobile already makes up just over half of all internet traffic, and this isn’t likely to change any time soon. It’s expected that by 2025, mobile traffic
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