Attribution isn’t a new concept, but it’s a hot topic right now, especially in the Facebook advertising world. Let’s back up a quick second. We
Most people think of digital marketing and eCommerce as a young person’s game. For advertisers specifically looking to target older shoppers, that can be immensely
In eCommerce marketing, gaining awareness and attention is only part of the equation. Sustainably growing revenue over time means finding ways to translate that attention
There is no doubt the rapid changes to the ads ecosystem make it much harder to measure the true value of marketing. Fortunately, geo experiments
When Apple released its new iOS 14 mobile operating system last year, many predicted a comprehensive change in the advertising industry. And they were quickly proven right;
Facebook’s Dynamic Catalog Ads have long been a much-loved and regularly-used tool for advertisers on the platform, especially in the eCommerce industry. The ability to
It’s common knowledge that User Generated Content developed for social ads has the potential to deliver fantastic results for businesses. However when working with content
Designed for both eCommerce and direct-to-consumer advertisers, Meta’s Advantage+ Shopping Campaigns (ASC) is a more automated process designed to dynamically target relevant audiences and test multiple creatives
This is part 1 of a 2 part series, which examines how important it is for advertisers to align their Facebook media strategy to the
Marketers are constantly troubled about breaking through the ever-dynamic and stiffly competitive Facebook ad environment. It doesn’t help that costs are rising, and reaching new
With over 1 billion active global users, TikTok is driving significant growth and opportunities for brands of all sizes across various industries. TikTok’s video-focused content enables
Attribution isn’t a new concept, but it’s a hot topic right now, especially in the Facebook advertising world. Let’s back up a quick second. We
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